Friday, October 15, 2010

Thoughts on book writing

   Off and on, for the last two years, I have been working on a book for publication on Amazon's CreateSpace print-on-demand publishing venue.  
   In August of 2008 I put a PDF of a working draft for a book entitled "How to Inspect Your Own Home" up on a site called MyeBook. Somewhat to my surprise, over a six-month period,it got over 86,000 views! Wow, I guess there really is an interest in this subject matter. 
   That first effort, much like the several blogs I have here on Blogger.com, Posterous, Wordpress and ActiveRain was just for fun and to help hone my writing skills. It occurred to me that with that much interest, this should be an idea to be reconsidered and expanded upon. I began looking online for publishing options that would be suitable for my needs. As it turned out there are several self-publishing solutions available to a budding author. Of the several I looked at, the program offered by Amazon.com called CreateSpace print on demand seem to be the most workable for me.
   I pulled the book off the free site and began working on it in earnest. Boy! I had absolutely no idea of what I was letting myself in for. Up till this point, I considered myself a somewhat decent writer.  At least I had a decent grasp of the English language, basic grammar and sentence construction.  Where I fell short was in the mechanics of actually crafting a written document longer than a page or two that would be acceptable to the publisher and hopefully to the public. Writing a book is a whole lot different than blogging or writing short articles. There are entire manuals written about the mechanics of doing this type of thing.
Time to go back to "school".
   I soon found that I really needed to become a student of the writing process. Thanks to the resource pages from CreateSpace, Lulu.com and others, I soon amassed a decent collection of writing guides, style sheets, and Word templates as tools to use in this endeavor.  The core material of the book was already there, much of it in my head as a result of many years in the construction trades and as a professional home inspector. Putting all of this information into a readable form was a huge challenge.
   At first, as I usually do, I just sketched out a rough outline of what I wanted to say and began writing. Essentially, I jumped into the middle and tried to do everything all at one time. Writing the content, formatting it on the fly, pagination, chapter numbers, footnotes, and all the other mechanics of actually writing a book.  I quickly discovered that this is NOT how you write a book. At least not how the professionals do it. Back to square one. 
   I have been essentially a "casual user" of Microsoft Word for many years. I've used it to write reports, short articles, personal and business letters and other simple documents since before Word 2000. Prior to that, I had been using Word Perfect. Using these word processing programs in this fashion was akin to using a limousine to run into town for beer. Part of my learning process involved learning how to use Word 2003 properly and use all of its multitude of styles, formatting and version control that were available to make your job a bit easier and to produce professional quality documents.  So now, not only was I learning how to build a house, I was learning how to use the tools to do so at the very same time. Not the most ideal way to go about it.
   What I learned is that if you know how to use the tools available and follow a sequence, it is actually pretty easy to write a book. The proper sequence of operation made a huge difference in the amount of work I had to do. After literally redoing the entire 180+ pages several times, I figured there must be a better way.  There was, and I discovered it by using the resources mentioned above.  I must give credit where credit is due.  One of the most useful resources I found was a publication called "Build Your Book" by Waltron Mendelson.  This wonderful free guide was an invaluable resource that really helped me sort out some of the more arcane details of creating a professional quality book suitable for publication.  It explained some of the publishing jargon that I was running into so that I could actually do what was expected. Terms like "verso" (the left-hand page), "recto" (the right-hand page), "folio" ( the page numbers), "front matter and back matter" ( the printed information in the front and the rear of the book that is not actually "content").  There was also an extensive section on typography which is the selection of the correct font and typeface size as well as line spacing, justification and kerning (the spacing between letters) required to make your book readable.
unformatted text from one of your master files. Bingo! If you did it right, everything looks beautiful. Now go back and insert any graphics that you want to include. After all that is done, you can then work on pagination and section breaks to fine-tune everything. It's all about the sequence.
   Looking back, now that I'm done, I'm glad I took the time to learn this very useful information. Should I decide to write another book, it will go a lot smoother than my first attempt I'm sure.

Saturday, October 02, 2010

Are embedded roll-over's bugging you?

(Minor Rant)

I must disclose that decisions about making use of various web-based promotional activities is a big part of what I do everyday.  Both for my own businesses, and for those of friends and clients that I advise, I must weigh the ethics versus the ROI, often short-term, against employing many things that are offered these days.

Shameless plug: Another Blog of Mine

I decided to look at the situation through the lens of a regular user and consumer of  Internet content rather than through the lens of a business owner trying to use the “best” tools available.  Who’s definition of "Best” do you adhere to?

<rant>

I have been noticing an increasing trend lately. After having had my attention gotten by persistent pop-up roll-over hot link, embedded in a browser page I was viewing , I began to think about how intrusive they were becoming.  These little interruptions have started to  become annoying.

It is the "persistent” part that finally pushed me over the edge.  Each day I spend a lot of time on the computer for various reasons, both business and personal.  The majority of that time is spent "Web connected” since a majority of services have moved to the “Cloud”. 

In the past, prior to all of this web connected goodness, the links that were embedded in web pages were active, but only popped up a momentary small window offering to link out to that site.  These links are generated by a search algorithm that is run against each viewed webpage.  When a keyword that has been preselected from a list is recognized, the directed and targeted link connected to that paid for keyword  will be offered as a first choice when that keyword is rolled over by the mouse cursor. 

Now, that many spend the majority of their work and leisure time in the Cloud and Web connected whether they want to or not, they have become persistent. They no longer just pop up and go away after a few seconds.  They are no longer, to varying degrees a polite and gentle nudge.  Now they are that “in-your-face” pop-up search results, right in the middle of what one was reading and requiring an active click to dismiss, interruption to my train of thought has become intrusive. So much so that it now often causes me to click off and close the page and go elsewhere. I suppose it really depends on how badly I want to view the content containing these types of links.  If I decide the content is not worth the intrusion  I am required to deal with , You Lose! 

You may not be directly involved in using these tools.  It might be something your webmaster is doing or something that the company you are paying to promote your business on the Web is doing.  In any case, as an ethical business person, it bears looking into.  No matter who's generating these pop-ups, ultimately, it's your call whether this is a boundary you choose to cross in your promotional activities.

In my humble opinion, some have stepped over the line.  I began to seriously question my personal ROI for using that particular browser or visiting YOUR website. I understand the need to "monetize” content. I’m involved in doing so myself, as mentioned above.  “How far should you go?” is the million dollar question. 

</rant>

I must admit that I fall into the camp that believes that ethics are a consideration. I do not agree with those that follow the "Anything goes-buyer beware” philosophy. Doing so is not ethical in my opinion.